Are Chinese Blogs too Hard to Track?
Earlier this year international PR firm Edelman gave up its plans to track Chinese blogs, despite much ado.
Edelman’s retreat from Chinese blog tracking was a little bit surprising given the hullabaloo it had made about it needing to be part of the conversation by tracking blogs in the world’s second biggest – and soon to be biggest – Internet market. China blogger and tech guru, David Wolf of Wolf Group Asia, rightly commented in his ChinaTechNews.com column that it was proof that China was not for dilettantes. A good point.
But more to the point it probably means Edelman should stick to its knitting, which is PR. There are plenty of professional firms out there monitoring the blogoshpere. They should do what they do best, and PR firms should do the PR.
Chinese blogs aren’t too hard to track. But tracking them takes a level of commitment that a PR firm cannot provide. It is certainly not something this firm would venture into. But just as PR firms work with media monitoring companies, they need to start working with blog monitoring and tracking companies to keep their finger on the pulse. That’s how a PR firm can ensure it is part of the conversation.
Posted by
at
03:09:42
