Friday, February 2, 2007

China Media Ethics III – Some Good Analysis

 

Further to our recent posts on this issue, a superb analysis of the problem has been written by Associated Press and published by the International Herald Tribune.  The article lists a number of institutional problems that have led to corruption and low ethics among Chinese journalists, including:


 

  1. Tight controls on what the media can report;

  2. The close link between media advertising departments and editorial departments, with many journalists required to bring in revenue and meet monthly revenue targets;

  3. Increasing business pressure in a saturated media market.

Interestingly the article highlights that journalists at the business magazine Cai Jing are required to sign a code of ethics that forbids them from accepting hong bao.  Cai Jing is revered – and feared - in the market for its hard-hitting, no holds barred investigative reporting that has blown the lid on wrong-doings at many Chinese corporations.

 

Read the IHT article for more insight into this problem.

Posted by AC Capital Strategic Public Relations at 02:35:28
Comments

One Response to “China Media Ethics III – Some Good Analysis”

  1. drivers tag says:

    highly readable and, in part, quite entertaining….the website is certainly worth a visit

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